Betty DeVita is the chief business officer and member of the board for FinConecta, a technology company that connects digital solutions and financial services companies via an API platform to accelerate digital transformation and open banking. She is the founder and CEO of BetDevSolutions, a fintech advisory practice working with early-stage and emerging companies on strategy, value creation, partnerships, and the path to global scaling. DeVita is a global executive with expertise in digital transformation and consumer financial services and payments.

She served as chief commercial officer of Digital Payments & Labs at MasterCard from 2015 to 2019. In this global role, she was responsible for commercializing MasterCard Labs innovations, including an innovative digital order ahead payments platform and an Internet of Things commerce platform. Prior to this role, she served as president of MasterCard Canada where she oversaw all aspects of the company’s enterprise with a mandate for continued growth and innovation.

Before joining MasterCard, she held various positions of increasing responsibility with Citi, in their global consumer franchise from 1982 to 2010. She left Citi as the chair and CEO for Citibank Canada Inc. where she led the franchise across all lines of business during the global financial crisis. Her geographic scope of experience for Citi also included Latin America, the United States, and Asia. She has served on the executive council of the Canadian Bankers Association and in 2014 was inducted into the Women's Executive Network Hall of Fame as one of Canada’s Most Powerful Women.

DeVita holds a bachelor of science from St. John’s University and holds a CEO certificate from the join program from the Wharton School of the University of Pennsylvania and the Korea Management Association in Seoul, South Korea. She earned the Institute of Corporate Directors certification from the University of Toronto and has chaired and served on multiple private and nonprofit boards and committees. She was the chair of the Ted Rogers School of Management advisory board at Ryerson University (now Toronto Metropolitan University) and an independent director at the Molson Coors Beverage Company (NYSE:TAP) from 2016 to 2020, where she sat on the audit committee. She joined the board of Popular Inc. dba Banco Popular (Nasdaq:BPOP) in June 2021 where she sits on the technology and talent and comp committees. In November 2021, she joined the Home Capital Group (TSE:HCG) where she sits on the audit and technology committees.